Professional visual artist
Target audience on
Facebook and Instagram
Women/men, 18-65 years old, with interests in art, painting, design.
Average service/product cost
A maximum number of applications worth $4-5.
Conversion of the site 0%.
No sales management.
Conversion of the online store was weak.
Since the audiences are similar, or even the same, there was an overlap of audiences.
It's a new brand, there was no recognitin.
Ability to order different art variations.
Having experience with similar projects.
Customer's willingness to experiment.
Great delivery options.
Unique local business.
We have started advertising campaigns on the lead-form as on all Montreal and on separate areas (as much as possible approached).
We developed several approaches to the selected audiences. In the texts for customers, we talked about the possibility to support local artists. We created a Shopify online store and increased the conversion rate on the website by 5 times.
To achieve maximum results, we have launched a number of campaigns aimed at modern art. The best proved to be a wide audience without a detailed narrowing of thematic interests (it is not so often targeted by competitors + lower price per lead). Working through the target audience helps to get better traffic for Facebook and Google ads. Creating and improving an online store increases the number of customers.
410 $5,4 72
average bid price
Do you need system
to your business?