Focalis ART

  Professional visual artist

       Target audience on

  Facebook and Instagram

Canada, USA

Women/men, 18-65 years old, with interests in art, painting, design.

       Average service/product                              cost

                       KPI

                   Barriers

1000$+

A maximum number of applications worth $4-5.

Conversion of the site 0%. 

No sales management.

Conversion of the online store was weak.

Since the audiences are similar, or even the same, there was an overlap of audiences.

It's a new brand, there was no recognitin.

                   Drivers

                   Solution

Ability to order different art variations. 

Having experience with similar projects.

Customer's willingness to experiment.

Great delivery options.

Unique local business.

We have started advertising campaigns on the lead-form as on all Montreal and on separate areas (as much as possible approached).

We developed several approaches to the selected audiences. In the texts for customers, we talked about the possibility to support local artists. We created a Shopify online store and increased the conversion rate on the website by 5 times.

                  Conclusion

To achieve maximum results, we have launched a number of campaigns aimed at modern art. The best proved to be a wide audience without a detailed narrowing of thematic interests (it is not so often targeted by competitors + lower price per lead). Working through the target audience helps to get better traffic for Facebook and Google ads. Creating and improving an online store increases the number of customers.

 

 

OUTCOME

410      $5,4     72

target applications 

average bid price

campaign duration

    Do you need system

    cost-effective traffic

      to your business?

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E-mail:

info@authenticagency.ca

Phone::

+1(514)416-0792

Address::

2727 Rue Saint-Patrick #109

Montreal, QC, Canada

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