IA Financial Group
Life and Health insurance company
Target audience on
Facebook and Instagram
Average service/product cost
Women and men 25-65 years old with interests in life and health insurance.
2000+ $/per month
Maximum number of applications not exceeding $5
Great competition in Montreal.
Lack of quality advertising.
High check for services.
Quality reputation of the company, many years on the market. Opportunity to get a free consultation. Professional and knowledgeable advisors, all solutions and tips for your situation will be described at the consultation.
Fast execution of documents. A professional website with all the important information.
Launch of advertising campaigns both for individual districts and for cities as a whole:
- in the lead-form format (people leave the application directly on Facebook).
- Google ads.
- To reach a wide audience who need the firm's services.
This launch has shown that even in a short period of time you can gather a large number of requests for a highly specialized service. According to the results of the first runs, in the future we decided to use several groups of ads with different texts, images, for a certain period of time.
average bid price
376 $10,1 78
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