PEAU esthétique médicale
Weight Loss, Dermatology and Cosmetology Clinic
Target audience on
Facebook and Instagram
Average service/product cost
Women 18-50 years old with an interest in beauty, cosmetology and weight loss.
Qualitative leads worth no more than $10.
Conversion of the site and Facebook ads 0%.
Lack of quality video and photo content that could be used to develop unique creatives.
High competition in the field of cosmetology services in Montreal.
Availability of unique face & body services.
Ability to order special services, gift cards, and membership.
Convenient location in the downtown of Montreal.
Use of professional cosmetics and machines of premium quality.
Was created by Dr. Khanna, one of the most renowned dermatologists and dermatologic surgeons in Canada
We've launched advertising campaigns:
- on conversion for women from 18 to 50 years, with interests: new beauty innovations, cosmetology, and weight loss,
- lead-form for a wide audience of women in their 18s to 50s.
-mailing through chatbots and Facebook
-create photo and video content.
To achieve maximum results, we have launched a number of campaigns aimed at various cosmetology services. In order to minimize the price per lead as much as possible, we have developed texts and banners with an emphasis on the promotional offer for the first customer. Thus, the customer received a base of new visitors, which in the future may become permanent. A wide audience proved to be the best without a detailed narrowing down of thematic interests (it is not so often targeted by competitors + lower price per lead).
386 $1,8 52
average lead price
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