PEAU esthétique médicale 

   Weight Loss, Dermatology and Cosmetology Clinic 

       Target audience on

  Facebook and Instagram

       Average service/product                              cost

                       KPI

                   Barriers

                   Drivers

                   Solution

Montreal

Women 18-50 years old with an interest in beauty, cosmetology and weight loss.

200-350$

Qualitative leads worth no more than $10.

Conversion of the site and Facebook ads 0%.

Lack of quality video and photo content that could be used to develop unique creatives.

High competition in the field of cosmetology services in Montreal.

Availability of unique face & body services.

Ability to order special services, gift cards, and membership.

Convenient location in the downtown of Montreal.

Use of professional cosmetics and machines of premium quality.

Was created by Dr. Khanna, one of the most renowned dermatologists and dermatologic surgeons in Canada

 

We've launched advertising campaigns:

- on conversion for women from 18 to 50 years, with interests: new beauty innovations, cosmetology, and weight loss,

- lead-form for a wide audience of women in their 18s to 50s.

-mailing through chatbots and Facebook

-create photo and video content.

                  Conclusion

To achieve maximum results, we have launched a number of campaigns aimed at various cosmetology services. In order to minimize the price per lead as much as possible, we have developed texts and banners with an emphasis on the promotional offer for the first customer. Thus, the customer received a base of new visitors, which in the future may become permanent. A wide audience proved to be the best without a detailed narrowing down of thematic interests (it is not so often targeted by competitors + lower price per lead).

OUTCOME

386      $1,8       52

target applications 

average lead price

campaign duration

    Do you need system

    cost-effective traffic

      to your business?

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E-mail:

info@authenticagency.ca

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+1(514)416-0792

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Montreal, QC, Canada

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